Today, millions of people around the world are sharing their personal information with 3rd parties in order to comment, watch, learn, shop and bank online. Every interaction that requires your personal identifiable information essentially creates a digital clone of yourself that’s stored in a database somewhere.
Learn how Geotriggered push notifications can have a swift impact on sales, in particular converting those customers who sit on the fence. When it comes to brands who are equal in terms of price, quality and brand appeal, leveraging geodata and delivering a highly personalised experiences will be the deciding factor for these types of customers.
Studies show that by simply asking people to review your app will lead to more negative reviews than positive ones. Cognitive bias suggest people are more likely to point out issues with your app then provide positive feedback about it. Making use of intelligent pathways will overcome this bias and significantly improve your ratings & reviews.
Did you know: 50% of users who tap on your Apple Search Ad end up downloading it? Apple claims that the average Cost-Per-Tap is 50 cents, which means the average Cost-Per-User is just $1! Here are 5 advanced tips you can apply to further reduce cost, improve overall performance and drive scale across your campaigns.
App Marketing Stack Tips With any good app marketing stack its important to remember the following: App Marketing Strategy The first thing you should do is develop an app marketing strategy that clearly outlines your goals and objectives. This will then provide you with more clarity in terms of which tools and networks you can […]
There are a number of ways/tools to identify and/or mitigate install fraud today. If you are resource constrained and not interested in subscribing to some of the fancy tools out there then this technique will help you identify fraudulent installs.