- App Store Optimisation
- Push Marketing
- Fraud Management
- LTV Modeling
App Marketing Stack Tips
With any good app marketing stack its important to remember the following:
App Marketing Strategy
The first thing you should do is develop an app marketing strategy that clearly outlines your goals and objectives. This will then provide you with more clarity in terms of which tools and networks you can leverage to help you achieve your goals.
Ensure you clearly identify and understand the potential risks when building your app marketing stack. As an example, when driving user acquisition across various paid networks, you need to ensure your legal agreements include some kind of claw back to minimize your losses as a result of install fraud.
Test & Learn
You should always be testing! I’ve found that the smallest change or iteration to an app marketing campaign can have a significant impact to your overall results. As a rule of thumb, there should always be at least one test live at all times.
Got a recommendation for this marketing stack?
As I continue to build out this app marketing stack, what are some of the tools, platforms & networks you would recommend from your marketing stack?