Studies show that by simply asking people to review your app will lead to more negative reviews than positive ones. Cognitive bias suggest people are more likely to point out issues with your app then provide positive feedback about it. Making use of intelligent pathways will overcome this bias and significantly improve your ratings & reviews.
Did you know: 50% of users who tap on your Apple Search Ad end up downloading it? Apple claims that the average Cost-Per-Tap is 50 cents, which means the average Cost-Per-User is just $1! Here are 5 advanced tips you can apply to further reduce cost, improve overall performance and drive scale across your campaigns.